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Huge points, tiny print
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Recent years have seen a massive decline in yellow page advertising, and with good reason. You only have to look at the decline of print advertising in general to realize that the yellow pages can't be far behind. Newspapers are going out of business, a phenomenon that some blame solely on the success of Craig's List. Yellow Pages Goes Green has started a movement to charge directory publishers $5 per unwanted book they distribute.
* Fewer people receive the print version of the yellow pages. With more and more households dropping their land line phones in favor of cell phones, advertisers are finding their print ads are not reaching as many consumers as they once did.
* A crowded, dusty marketplace taints all the vendors. Print yellow pages are all about getting the most ads on a single page. How can a consumer be expected to find what they are looking for in that kind of environment? How can your customer find YOU when your ad is crammed between the ads of your competitor?
* How do you even know you're reaching your target market? Sure Alvin Kamara Jersey , you might do one of those "mention this ad for 10% off your first order" promos, but does that work? How many people have actually mentioned that ad? The fact is, there is no good way to test the effectiveness of a yellow page ad.
* Even if you could test its effectiveness, you couldn't change it. What good does testing an ad do if you're stuck with it anyway? With print yellow pages, you're married to that ad for a year or more. Better hope you like it!
* Want to actually talk to your customers? Don't use print. Print ads are one-sided. You can talk Marshon Lattimore Jersey , but there is no way to interact, and without interaction, your customers are simply not going to stick around very long. They can go to the local big box store if they want to be treated like a number. They don't need it from you.
* They expect you to pay exorbitant fees, too. An average display ad in a print yellow page directory will run you more than $7000 per year. For that you get an ad that's permanent, in a book few people receive Tre'Quan Smith Jersey , and even fewer want.
There Must be a Better Way to Get Your Ad in Front of Your Customer
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