Amazon had a mostly successful debut into live streaming of major sports events Justin Layne Jersey , with increased audience and an improved viewing experience in its first season showing NFL games.
”It’s too soon to say,” said Jim DeLorenzo, the head of Amazon Sports. ”We’re just in the early stages here. We were definitely pleased with the way things played out. It was great to partner with the NFL on this and we were really happy with how our customers reacted to it. But it’s too soon to say this impacts our strategy going forward.”
Amazon.com Inc. already had smaller deals with the ATP Tour to air last year’s Next Gen ATP Finals and the rights to show some men’s tennis tournaments to customers in the United Kingdom and Ireland, as well as an upcoming deal to show beach volleyball events.
But the NFL is the biggest endeavor Amazon has made so far after paying $50 million for the rights to stream 10 Thursday night games and an additional one on Christmas.
Amazon built on the audience Twitter had in 2016 in the first year of streaming on Thursday nights, with the averaging per-minute audience for the 11 games hitting 310,000, a 17 percent increase from Twitter’s numbers.
On a per capita basis, the biggest audience was in the District of Columbia, followed by Washington, Colorado, Oregon and Utah. Prime members in Montana, Wyoming http://www.steelerscheapshops.com/cheap-authentic-benny-snell-jr.-jersey , South Dakota, North Dakota and North Carolina watched for the longest amount of time.
Viewers who already are used to watching movies and scripted shows on Amazon’s various platforms stayed longer on the NFL, with the average viewer watching for 63 minutes.
The feed was usually much cleaner than on Twitter or some other streaming services and was delivered even faster than some cable systems, as opposed to the usual delay for online streaming.
”This was really our first step into distributing live sporting events at scale on a global basis,” DeLorenzo said. ”Of course there was learning. Because we’re so early on in that process of distributing this kind of content to our customers, there are a number of things we can look at along the way.”
Even though television audiences for the NFL dropped for the second straight year as people cut the cord and drop cable or satellite service, the streaming audience on Amazon was still a small fraction compared with the more than 10 million viewers who watched on average the Thursday night games on NBC, CBS or the NFL Network. CBS and NBC pay about $45 million per game for the rights to their Thursday night broadcasts.
The NFL will decide soon its plans for Thursday night games next season, but it is expected to once again split the package between a broadcast and streaming partner.
Amazon offered alternate language feeds for the broadcast to cater to some of the fans from more 220 countries who tuned into the games, with feeds in Spanish, Portuguese and ”U.K. English,” for those less familiar with the American version of football.
”That was a fun component of what we were doing and we were glad to see customers reacted well to that as well Zach Gentry Jersey ,” DeLorenzo said.
With the bases loaded and the game tied in the 10th inning, Brad Miller plotted his approach as he came to the plate.
”You just look like you’re going to swing and don’t swing,” Miller said.
Miller drew a bases-loaded walk with one out and the NL Central-leading Milwaukee Brewers rallied past the Minnesota Twins, 6-5 on Monday night.
Nate Orf, playing in his first major league game, was hit by a pitch from Zack Littell (0-2) leading off the 10th. Manny Pina followed with a single and Keon Broxton walked.
Pinch-hitter Hernan Perez, hitting against five infielders, hit a grounder to the left side that shortstop Jorge Polanco fielded and fired to the plate to force Orf before Miller got his chance against Littell.
”It’s tough right now,” Littell said, trying to explain his lack of command in the 10th.
Corey Knebel (2-0) pitched a scoreless 10th with a pair of strikeouts for the Brewers, who trailed 5-1 after Robbie Grossman blasted his first career grand slam with two outs in the fifth off Milwaukee starter Brent Suter.
Milwaukee has allowed grand slams in three consecutive games.
Four Brewers relievers combined on five shutout innings.
”Corey had a dynamite inning,” Milwaukee manager Craig Counsell said. ”It was an outing for the bullpen. They kept us alive in that game.”
The Brewers rallied against Twins closer Fernando Rodney in the ninth to tie it. After retiring pinch-hitter Eric Sogard Joey Bosa Jersey , Rodney gave up three consecutive singles to load the bases for Travis Shaw, who tied it with a sacrifice fly. Rodney blew his fifth save opportunity this season.
The Twins tied it at 1 in the third on a one-out RBI groundout by Brian Dozier, one pitch after Dozier appeared to have struck out swinging. Plate umpire Doug Eddings ruled that Dozier had fouled off the pitch, a call argued by Milwaukee manager Craig Counsell.
Suter gave up five runs and nine hits in five innings.
Pina led off the Brewers’ fifth with a homer off Kyle Gibson to cut the Twins’ lead to three. Milwaukee added another run on Miller’s bloop single and pulled to 5-4 when Twins third baseman Willians Astudillo failed to cleanly field Ryan Braun’s grounder near the bag.
Gibson gave up eight hits and three earned runs over five innings.
ORF’S LONG JOURNEY
The undrafted Orf, 28, started at second base. He has been one of the top-producing players in the Brewers’ farm system for many years and fans have long been clamoring for him to be called up, even launching a (hash)FreeNateOrf campaign on Twitter.
”He is one of the more respected and revered players in our organization because of the way he treats people and because of the way he goes about his business,” Brewers general manager David Stearns said.
Orf, whose parents traveled from St. Louis for the game, narrowly missed hitting a grand slam in the fifth but Max Kepler hauled in the deep drive at the center-field wall.
”After I hit it, I was like this is it. This is the coolest thing I’ve ever done,” Orf said. ”Then he caught it.”
Gibson Dwayne Haskins Jersey , who had singles in his first two at-bats, entered the game with just a pair of career hits in 16 at-bats. His single leading off the third was his first hit since June 2015.
”I’d rather go 0 for 5 and go eight innings,” Gibson said.
Suter singled in his only at-bat and Milwaukee reliever Taylor Williams got his first career hit with a sixth-inning single.
Twins: Reinstated SS Jorge Polanco following an 80-game suspension for testing positive for a performance-enhancing drug. To make room for Polanco, OF Ryan LaMarre was designated for release or assignment. … Recalled RHP Zack Littell from Triple-A Rochester and sent LHP Adalberto Mejia to Rochester.
Brewers: OF Christian Yelich sat out for the fourth consecutive time since leaving Thursday’s game with lower back tightness. ..RHP Aaron Wilkerson was optioned to Triple-A Colorado Springs when Orf was recalled. …Transferred INF/OF Nick Franklin, who has been out since May with a quadriceps injury, to the 60-day disabled list.
Twins: Jake Odorizzi (3-5, 4.62 ERA) allowed one run and five hits with 10 strikeouts in a May 20 start against the Brewers but didn’t factor into the decision.
Brewers: Junior Guerra (4-5, 3.05) surrendered one run and four hits in 4 1/3 innings and received no decision in a 3-1 loss to the Twins in Minneapolis on May 20.